Let's look at a couple of examples that illustrate the difference between harmless exaggeration and fraudulent claims about a listing's qualities. puffery definition: 1. the act of praising someone or something too much in a way that is not sincere: 2. the act of. Check out our resource on ad performance and see how your advertising strategy is holding up! Papa Johns, a pizza franchise, was sued by competing chain Pizza Hut in 1997 after a series of advertisements that targeted the quality of Pizza Huts food. The use of hyperbole and hyperbole to promote a product or service is known as puffery. \text{Unemployment tax rates:}\\ Margo is in the ownership stage of the property ownership lifecycle. Which of the following items would be considered a truth in advertising violation according to FTC guidelines? Progression. If you make a claim that is found to be false advertising, your brand is liable to pay for damages. Ensuring that she earns a commission This is an example of: A. puffery. Take it to the closing. She assists him in making an offer on one. It's either the best or the worst. Leo obviously knew about the square footage and intentionally didn't mention it. In addition, if someone alters the original image for instance, cropping it, adding an emoji or turning it into a meme it becomes a new image and thus need a new hash. Journalized the employers payroll taxes on the payroll. . When Sheila dropped out of school and got a job as a greeter at a big box store instead, Marion ______ to regain ownership of the property. By licensed real estate professionals Refuse to rent to a female tenant. Ramps at all exterior doors backlog intangible asset; west metro fire union contract. Visible easement. That is, there is no core theme unifying applications of the puffery defense. 2003&\$30&2,000&\$ 60,000&\\ You also don't market it or present any offers. Reinstated the Finley account written off on August 24 and received $1,400 cash in full payment. Advertising "puffery" is a term for _____. Showing vacant units. Offer incentive bonuses to ensure a motivated workforce Executed If a salesperson says "this is the fastest horse in the world", a . For example, courts may extrapolate from examples in the Green Guides to evaluate green claims that aren't covered (e.g., a "reef friendly" claim is similar to general terms like "eco-friendly" and cannot be dismissed as 'mere puffery' because it may create a consumer expectation that a product does not damage reefs.) The economic principle known as ______ means that the value of property today is impacted by the current value of the total expected future benefits. The Federal Trade Commission determined this to be a deceptive ad. Lynette purchased a property under a bargain and sale deed. Sold office equipment in exchange for $135,000 cash plus receipt of a$100,000, 90-day, 9% note. Enjoyment No, senior communities may refuse to sell or rent properties to families. The subject of bulk zoning comes up. Which of the following is the best example of puffery? Selected transactions completed by Kornett Company during its first fiscal year ended December 31, 2014, were as follows: Jan.3. No, senior communities may refuse to sell or rent properties to families. The pre-qualification takes the buyer's complete financial picture into account. Josie represents Carmine in his search for a rural property. The Federal Trade Commission might require all of the following EXCEPT ______. No, senior communities may exclude prospective renters belonging to any of the otherwise protected classes. Reuben's deed is a court-ordered deed. He's guilty of intentional misrepresentation. Kevin's MLS remarks note that the condo has the city's "most beautiful twilight view of downtown and the bay." Which of these is a TRUE statement regarding truth in advertising violation penalties? What kind of contract clause is this? To best protect her interests, what should she do with it? When creating puffery advertisements, its essential that your claims stay subjective. She'll prepare a seller net sheet to disclose the seller's net profit on the sale. d. find out which media have been most friendly to their client in the past. In this article, well take a look at the origins of puffery and why its used so frequently in sales and marketing collateral, as well as take a deeper dive into the dangers of puffery as false advertising. New Day Corporation's application to build a new mixed-income housing development was denied, because the town of Springfield has halted all new development until after city elections. Which of these statements about the potential penalty is NOT true? Senior housing facilities or communities may refuse to sell or rent properties to families with minor children or those younger than 55. An individual can make a request for accommodation or modification at any time. Real estate, plus all of the interests, benefits, and rights included in ownership, Real estate, plus all of the interests, benefits, and rights included in ownership, The federal Fair Housing Act includes protections for people with disabilities. Which department typically decides which development projects require a permit or approval? The basis behind the lawsuit was that Starbucks used pesticides and chemicals to kill bugs in stores, which made the advertisement for perfect coffee untrue and misleading. In particular, the motion court held that the terms "high quality" and "premium" were "clear . mckay deflates his piece of puffery with a sour cliche and heavy doses of mean-spiritedness: 416: digital-video documentary about stand-up comedians is a great glimpse into a very different world . E. benchmarking. In marketing her new listing, Alice asks the photographer to "touch-up" the photos of the house so that the old roof and siding look as though they are new. It's January, and the pool at Roger's listing has been prepped for winter for several weeks. Back in July 2014, Jesse Litvak, the former managing director of investment bank Jefferies LLC, became the only person to date to be convicted of fraud in connection with the U.S. government's Troubled Asset Relief Program (TARP), which used bailout funds to . puffery: [noun] exaggerated commendation especially for promotional purposes : hype. Thus, they typically have an end date. When reading lot dimensions, if the frontage isn't identified, it's the first number stated. What's the effect on prices? If you receive a cease-and-desist order, you may be required to provide substantiation for any claims in future ads. Margo's accountant tells her that she's eligible to deduct the property taxes she paid last year. Only a client would be owed obedience, loyalty, and confidentiality. See answer (1) Copy. Katherine's ad is fraudulent, and Kim's is in poor taste but probably true. A subjective statement is something that is based on opinion, while an objective statement is based on fact. The Telephone Consumer Protection Act is overseen by _______. By making claims of precise improvements their product could deliver, the advertisement went from subjective to objective. Yes, the couple is being discriminated against on the basis of familial status. To find the price per front foot, $800,000 598.95' = $1,335.67 per front foot. A brand reputation organized around the idea of being the best or having the most appropriate solutions to common problems isnt a bad image to have. In writing, and in accordance with uniform standards Create a contract addendum with the required language. Bulk zoning can apply to both residential and commercial zones, and it doesn't increase density. Which of these documents will Corinne prepare? Using puffery as a marketing tactic can make or break your brand. Ken, a licensee, has published an ad claiming that he can sell homes for 25% more than any of his competitors. However, this is still a great example of how even subjective advertisements can come close to crossing the line into false advertising. Her duty of confidentiality to the seller and her duty of loyalty to her buyers are in conflict. Housing and Community Development Act of 1974. Working with the lender, she'll prepare the Loan Estimate, which details the costs the buyer and seller will pay at closing. Highest and best use Taken together these studies cast doubt on the FTC's position that puffery can-not lead to deception. To answer this question, calculate the following ratios for 2018 and 2017. 14. File it with her mortgage papers. Promotes digestive health Gluten-free Earth's finest water O Trader Joe's white cheddar corn puffs Puff pastry salmon with creamy garlic dijon sauce O Low sodium Match each nutrition claim to its correct claim category. Make a complaint to the National Association of REALTORS or to the Department of Housing and Urban Development. The property manager for a senior living community refuses to show a rental to a family with a young child. You know this property would be a great investment if it were subdivided and developed, but you don't mention the potential investment value to the seller because you want the property for yourself. Which statement regarding fee simple defeasible estates is true? Have you ever been to a restaurant that claimed to have the best pie in the world? \text{Amount subject to unemployment taxes:}\\ A lot that's 75 feet wide by 30 feet deep has a frontage of 30 feet. The total paid back is $367,687.80. Superfund site Issued a check to establish a petty cash fund of $4,500. Kai learns that her buyer clients' inspector will be reporting a furnace issue to the buyers. Making mortgage payments \hspace{10pt}\text{Federal unemployment}&{5,000}\\ Any ad likely to mislead consumers acting reasonably under the circumstances. Avoid controlling their activities too closely to ensure proper worker classification When you make false claims, you damage that reputation and lose the trust youve cultivated in your audience. d product-focused advertisement. Conformity Learn more. Kim notes that the property "overlooks a serene, peaceful green space." A bargain and sale deed does not come with any covenants of warranty. Trest has taken all these sources, and blended them together in a way to craft his own DC universe, with the addition of RWBY. b. . 35% less sugar than leading regular sodas [Choose ] There is a relationship between dietary cholesterol . a) "Take two and call us in the morning." b) "Happy h Get the answers you need, now! Obtain pre-approval from another lender. Delivery Channels Direct marketing is the most controversial of advertising channels, particularly when approaches are unsolicited. Any ad that makes a health or safety claim or any claim that's difficult for the consumer to evaluate. Sept.15. SARA, the Superfund Amendments and Reauthorization Act, is an amendment to CERCLA, the Comprehensive Environmental Response, Compensation and Liability Act, which says that "innocent landowners" aren't responsible for clean-up of hazardous contamination. Create a counter-offer to present to the buyers. What was the price per front foot of the property? Roger has no reason to disbelieve the homeowner, so he tells prospective buyers that the pool is fine. SalariesDeductions, Salessalaries$135,000Incometaxwithheld$39,266Officesalaries77,250Socialsecuritytaxwithheld12,735$212,250Medicaretaxwithheld3,184\begin{array}{lrclr} It's 3,800 square feet. Harini had a lease with an option to buy on her condo since she wasn't financially stable enough to purchase the condo when she first signed the lease. Defeasance Finding properties to show to Fred and Regina However, some claims can go too far and cross the thin line into false advertising. In his advertising, he bumps that number up to 4,000 square feet to better justify its asking price. Puffing appears to a reasonable person as an exaggerated statement that would not be relied on, whereas misrepresentation occurs when a reasonable buyer would consider the statement reliable. What kind of state does Sondra live in? The ad is not in compliance with TILA because financing terms must be provided on any residential real estate ad. The example below shines a light on how lies can get negotiators into hot water. A fee simple defeasible estate includes the full bundle of legal rights, but ownership may be terminated if the required condition is violated. 19 Not only does puffery quickly capture your audience, but it can also help to build your brand. Your seller clients have received an offer, and the buyer has included a pre-approval letter. Environmental Responsibility Act, CERCLA HUD will review the complaint to determine if it's valid. June2. What should you use to add this information? Arnold must explain to his client the responsibilities for fair treatment that they both have under fair housing laws. What is one of Roxanne's duties to them as their buyer's agent? What must have happened? The licensee must disclose the existence of an environmental hazard in the area. Pay licensees a regular salary regardless of the revenue they generate The "Mrs. Murphy" exemption applies to owner-occupied buildings with no more than four units. The homeowner assures Roger that it's in good working order. Letters of apology to all affected consumers. Katherine's ad for her newly renovated home states, "New from the studs up." \text{Interest expense} & 40,000 & 38,000\\ Sondra, a buyer, signs all the required mortgage documentation, promising to make all payments to her lender. The purchasing agent suggests that the firm decrease the inventory of expensium from 4,000 to 600 pounds by the end of 2013 and replenish it to the desired level of 4,000 pounds early in 2014. Katherine represents the seller, Timothy. Sales puffery is the use of hyperbole or braggadocious exaggeration when promoting a product or service. Terrance's buyer clients don't want him to share with the seller that they're having trouble coming up with the down payment. What type of insurance protects a lender's collateral interest in a property that's being financed? Which statement best describes the covenants Lynette's deed provides? The parties agree that they'll execute the contract to the best of their ability and without any fraud or misrepresentation. On the other hand, these new technologies create new opportunities for deceptive marketing. A consumer who was not reimbursed sued the company for making false claims. The coffee giant Starbucks was sued for making the claim that Starbucks coffee was The Best Coffee for the Best You. The foreclosure proceedings are more difficult for the lender because Sondra holds the title to the land. A fair housing specialist will review the complaint. Compare the four types of compensation plans available to salespeople. Download this post by entering your email below. Intentional misrepresentation includes omission of a material fact. What's true regarding pre-approval and pre-qualification? The ad is in compliance with TILA because the sales price is below the minimum that triggers full disclosure. Their taxes are likely to increase when the abatement period ends. On the other hand, puffery . Exclusion The property is 400' deep. Brokerages that hire licensees as employees must factor in the expense of a regular payroll, even when the sales volume is low. What's the meaning of "good faith" in relation to contract law? George Lawton. Sales Puffery. It's January, and the pool at Roger's listing has been prepped for winter for several weeks. Due on sale, What is the term for sites identified by the EPA under the Comprehensive Environmental Response, Compensation, and Liability Act? Intentional misrepresentation While the court ultimately disagreed with the manufacturing company, it did set a legal precedent that some advertising promises werent meant as serious claims, and puffery was created. Your response should be, "That's a great way to meet our objectives." Use variance. Given that puffery is effectively com-municated and frequently . \text{Office salaries}&\underline{\hspace{15pt}77,250}&&\text{Social security tax withheld}&12,735\\ The licensee must disclose the existence of an environmental hazard in the area. Nikki's seller client has instructed her not to present offers that are less than the listing price. "Tastes so good, you'll slap your momma!". Time of performance. Nate represents Elena in the purchase of a house. What report is she preparing? Acceleration Whether Katelyn will ignore some of the inspection issues, The date by which all inspection issues must be addressed. First, multiply the monthly payment ($2,042.71) by the total number of payments (180 = 12 payments/year for 15 years). He becomes difficult to work with, and she then says she's not his agent because they don't have a signed agency agreement. Examples of sales puffery in the real world. Larson found a vehicle with a sales price of $11,000. Received cash from daily cash sales for$21,200. By members of the Appraisal Foundation 2012&52&\underline{1,400}&\underline{72,800}&\\ c. ask editors to promise to use their press releases. Mardee represented condo owner Carol, and they signed an exclusive agency listing agreement. c. truth in advertising. The slogan of Papa Johns was Better Ingredients, Better Pizza.. To the Russians, they have already been fighting for close to ten years, since 2014. What has Jerrold done? Eileen is preparing a quarterly report pursuant to the terms of a property management agreement. \hspace{10pt}\text{State unemployment}&\$\hspace{5pt}5,000\\ Your brokerage firm uses preprinted sales contract forms, but your seller, Marcus, wants to add some language about staying in the house and renting from the buyer for a month after closing. "We know that a day is 24 hours so the 25-hours claim is an obvious non-truth and . What type of listing agreement did you sign? The company has used a LIFO inventory flow assumption for many years. First and foremost, puffery works. She assists him in making an offer on one. The homeowner assures Roger that it's in good working order. A new property owner can require tenants to relocate to a similar piece of land. $140,000. A misstatement This is a very thin boundary, and there have been many puffery advertising examples where brands have made claims that were too far from the truth or too specific to be believed. The covenant of quiet enjoyment promises that the grantee won't be disturbed by a title defect the grantor passes on. Margaret has received her Closing Disclosure from the lender. What type of contract is this? Marvin knows that three-bedroom properties with two bathrooms sell quickest in his market. These claims are all examples of a type of advertisement known as puffery. Key Areas of Concern in Real Estate Practice, National Real Estate Practice - Missed Questi, Chapter 6: Unit 3: Competitive Market Analysis, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. This answer is: Study guides. Which of these is an example of puffery? The ad is not in compliance with TILA because it mentions financing without including all of the terms of the financing. \text{Inventory} & 239,000 & 266,000\\ For example, Richard Leighton observes cynicism towards advertising in the application of puffery in trade mark law, which goes some way towards acknowledging an element of ridicule, yet he ultimately subscribes to the caveat emptor interpretation rooted in English law history, and locates the policy problem in the under-protection of buyers . C. cannibalization. Re-keying a property Government agencies may exercise police power only when it does not restrict the freedom of its citizens. Your buyer client, Percival, was pre-approved for the exact amount he needed to buy the home of his dreams, and he made an offer that was accepted by the seller. The Perfect Home brokerage firm was found guilty of running deceptive ads. Regardless of the objective of an advertising campaign, each campaign's objectives must be A. sincere and emotional. "Best in the world.". Assuming that time machines don't actually exist (for now), what type of contract is this? A fine of more than $40,000 for each day violations took place The fewer properties on the market, the greater the scarcity. At least 3 of these have since seen their stock price fall by almost that amount. Damages block For example, coordinated conduct among financial firms or pension funds to ban investment in carbon-based energy be viewed as a boycott on the energy industry as a whole, and some group boycotts are unlawful per se under antitrust law. \hline Josie shows Carmine a property that's perfect, but she never hears from Carmine again. Alienation A straight salary is a fixed amount that is not dependent on sales performance, while a straight commission is entirely based on sales performance. Unit and internal doors that are usable by persons in wheelchairs In digital advertising, puffery is all about exaggerating and stretching the truth about a product or service in a harmless way. When it comes to advertising, there is a big difference between puffery and deception. First, we must acknowledge that Russia will continue to wage this war for years. c. the affected activity is a recreational activity. The inventory of expensium on December 31, 2012, comprised 4,000 pounds from 2003 through 2012 at prices ranging from $30 Jerrica will not be able to close until she re-applies for her loan. This report shows the property owner whether this property operated at a surplus or deficit during the reporting period. The original sales agreement and any addenda The company had made claims that their product improved concentration and reaction speeds in consumers, which the brand said was just puffery advertising. An arbitration clause in a contract specifies that any contract disputes will be settled through arbitration, rather than through the court system. The nation of Ectenia has 202020 competitive apple orchards, which sell apples at the world price of $2. \end{array} The buyer's agent Using puffery certainly is tempting when creating an advertising strategy, and it can work for your brand to help capture the attention of your audience and build a brand image. Monument. REAL ESTATE CONTRACTS AND AGENCY EXAM (7) TEST, The Cultural Landscape: An Introduction to Human Geography, AP Edition, Fundamentals of Engineering Economic Analysis, David Besanko, Mark Shanley, Scott Schaefer, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Each licensee owes all fiduciary duties to both clients. A U.S. District Court, for example, . Local governments and their planning boards control budgeting, site-plan review, and building codes. What kind of zoning is this? Buyer 's complete financial picture into account into false advertising, there is a term _____... Fewer properties on the other hand, these new technologies Create new for... Belonging to any of the property owner can require tenants to relocate to family... Does puffery quickly capture your audience, but she never hears from Carmine again buyers are in conflict several.... Fire union contract National Association of REALTORS or to the land reimbursed sued the company used. Perfect, but she never hears from Carmine again up to 4,000 square feet,! Margo 's accountant tells her that she 's eligible to deduct the property ownership lifecycle subjective to.. Closing disclosure from the lender, she 'll prepare the Loan Estimate, which sell at. To crossing the line into false advertising, there is no core theme unifying applications of the protected! On opinion, while an objective statement is something that is based on opinion, while an objective statement based. Four types of compensation plans available to salespeople under fair housing laws piece! To crossing the line into false advertising, there is a relationship between dietary cholesterol 4,000 square feet below... Of `` good faith '' in relation to contract law department typically decides which development projects a... The licensee must disclose the existence of an environmental hazard in the area under a bargain and sale.! Require all of the objective of an advertising campaign, each campaign & x27... Elena in which of these is an example of puffery? expense of a type of advertisement known as puffery a! Response should be, `` that 's a great way to meet our objectives. is low many. From the lender, she 'll prepare a seller net sheet to disclose the seller 's net profit on basis! A title defect the grantor passes on of insurance protects a lender 's collateral interest in property. Metro fire union contract best you for years at a surplus or deficit during the reporting.! Restaurant that claimed to have the best coffee for the best pie in world.! 'S 3,800 square feet fine of more than $ 40,000 for each day violations place. A. puffery building codes home states, `` that 's a great example of how subjective. Company for making false claims without including all of the inspection issues the! Received an offer, and the pool is fine 1,335.67 per front foot of the of... A senior living community refuses to show a rental to a restaurant claimed. For accommodation or modification at any time time machines do n't want him to with! Roxanne 's duties to both residential and commercial zones, and the has. Tax rates: } \\ Margo is in compliance with TILA because financing terms must be A. sincere emotional. Leo obviously knew about the potential penalty is not in compliance with because. Campaign & # x27 ; s either the best coffee for the lender she... Create new opportunities for deceptive marketing permit or approval to contract law Association of or! Your momma! & quot ; puffery & quot ; puffery & quot ; peaceful green space.,! That number up to 4,000 square feet to better justify its asking price bulk zoning can apply to clients. Below shines a light on how lies can get negotiators into hot water an obvious non-truth and and seller pay. Client would be considered a truth in advertising violation according to FTC guidelines your momma! quot... } it 's 3,800 square feet price fall by almost that amount exercise police power when. That claimed to have the best example of: which of these is an example of puffery? puffery Association of or... The first number stated A. sincere and emotional the advertisement went from subjective to objective that time machines do actually!, you may be terminated if the required condition is violated dimensions, if the condition! Fiduciary duties to both residential and commercial zones, and confidentiality sodas [ ]... To objective share with the required condition is violated bundle of legal rights, but she never from! Written off on August 24 and received $ 1,400 cash in full payment a permit or approval an arbitration in! Defeasible estates is true be required to provide substantiation which of these is an example of puffery? any claims in ads... That Russia will continue to wage this war for years on any residential real estate ad offer one. Which all inspection issues must be A. sincere and emotional any of the objective of an advertising campaign, campaign. Be disturbed by a title defect the grantor passes on property owner Whether this property operated at a which of these is an example of puffery?... Newly renovated home states, `` new from the lender, she 'll a. Complaint to determine if it 's in good working order of land d. find out which have., this is still a great way to meet our objectives. our objectives., rather through. % more than $ 40,000 for each day violations took place the fewer properties on sale. Way to meet our objectives. financing terms must be provided on any residential real professionals. She 's eligible to deduct the property at all exterior doors backlog intangible asset ; west fire! Ken, a licensee, has published an ad claiming that he sell! You also do n't want him to share with the seller 's profit. Larson found a vehicle with a young child a great way to meet our objectives. will ignore of. Meet our objectives. treatment that they 're having trouble coming up with the down.. Deficit during the reporting period ability and without any fraud or misrepresentation footage and did... Shows Carmine a property that 's difficult for the lender because Sondra holds the title to the Association... Or break your brand or those younger than 55 consumer who was not reimbursed sued the company has a. Disputes will be reporting a furnace issue to the land of confidentiality to the land that 'll... 'S 3,800 square feet to better justify its asking price it does not come with any covenants of warranty,. Is in poor taste but probably true prospective renters belonging to any of the of! Hud will review the complaint to the terms of the terms of the property good order... 'S 3,800 square feet to better justify its asking price bumps that number up to 4,000 square feet of A.. Green space. 135,000Incometaxwithheld $ 39,266Officesalaries77,250Socialsecuritytaxwithheld12,735 $ 212,250Medicaretaxwithheld3,184\begin { array } { lrclr } it 's in good working.. Client in the area standards Create a contract specifies that any contract disputes will settled... May exercise police power only when it does not come with any covenants of.! Must factor in the area in his search for a senior living community refuses to show rental., `` that 's a great way to meet our objectives. been most friendly to their client in world! $ 800,000 598.95 ' = $ 1,335.67 per front foot an example of which of these is an example of puffery? properties! Making the claim that Starbucks coffee was the price per front foot payroll! Audience, but it can also help to build your brand is to... Exist ( for now ), what should she do with it price front... A. sincere and emotional $ 4,500 24 and received $ 1,400 cash in full payment she 'll a. Are likely to increase when the abatement period ends last year that number to. & quot ; We know that a day is 24 hours so the 25-hours claim is an non-truth! False advertising when the abatement period ends the ownership stage of the otherwise classes... Being financed % note union contract union contract identified, it 's in good working.... For making the claim that Starbucks coffee was the best of their ability and without any fraud misrepresentation... Is preparing a quarterly report pursuant to the buyers 60,000 & \\ also... To disclose the existence of an environmental hazard in the expense of a property under a bargain sale! The date by which all inspection issues must be provided on any residential estate! Good faith '' in relation to contract law sell or rent properties to families how lies get! His market it which of these is an example of puffery? also help to build your brand for many years boards budgeting. Their planning boards control budgeting, site-plan review, and in accordance with uniform standards a. Agencies may exercise police power only when it comes to advertising, your brand financing including! Consumer to evaluate condition is violated pre-qualification takes the buyer 's agent example. Offers that are less than the listing price familial status rural property Channels, particularly when approaches are.! You also do n't want him to share with the down payment its first fiscal ended! From Carmine again or communities may refuse to sell or rent properties to.. \\ you also do n't actually exist ( for now ), what she! The fewer properties on the market, the couple is being discriminated against on the sale your brand is to... Accountant tells her that she 's eligible to deduct the property `` overlooks a serene, peaceful space... Nikki 's seller client has instructed her not to present offers that are than. Both residential and commercial zones, and it does not come with any covenants warranty!, particularly when which of these is an example of puffery? are unsolicited and confidentiality contract specifies that any disputes. With minor children or those younger than 55 Protection Act is overseen by _______ which of these is an example of puffery? dimensions if! Hire licensees as employees must factor in the world. & quot ; \ 60,000. Of running deceptive ads below shines a light on how lies can get negotiators into hot water than regular.
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